Journey

Parrot Masala remains committed to sustainability and innovation as we move forward. We continue to craft products that honor the authenticity of Indian cuisine while adapting to evolving consumer preferences. With our growing global presence, we embrace the future—one spice at a time—bringing the rich, vibrant flavors of India to more kitchens worldwide. Additionally, our online business ensures that customers across India have easy access to our products. Our mission is to delight every palate while maintaining affordability.

As the 2020s ushered in a new wave of environmental and health awareness, Parrot Masala was quick to evolve. To align with the values of today’s mindful consumers, we embraced eco-friendly packaging and introduced organic, preservative-free products. While we embraced change to meet the demands of modern society, we remained steadfast in our commitment to delivering the authentic, vibrant flavors that have defined our brand from day one.

In the 2010s, our mission was clear: to become a staple in Indian households. As the nation embraced modernity and urbanization, we expanded our reach into supermarkets, neighborhood stores, and online platforms. The rise of e-commerce opened up new avenues, allowing us to connect with the next generation of food enthusiasts and bring our authentic masalas to kitchens across India. Staying true to our roots, we offered ready-to-use masalas that simplified cooking while preserving the rich flavors of India. Through targeted marketing and a stronger distribution network, Parrot Masala quickly became a beloved brand, earning a place in kitchens nationwide and transforming everyday meals into flavorful experiences.

Parrot Masala embraced the exciting transformation of the digital era with open arms. In the 2000s, we shifted away from traditional retail methods and expanded our reach through impactful print and television advertising. Our journey took an exciting turn as we introduced masalas catering to both local and international cuisines, further enriching our diverse range of offerings. Renowned for delivering authentic, high-quality masalas that made Indian cooking both simple and affordable, Parrot Masala quickly became a household name, capturing the hearts of food lovers around the world.

In the 1990s, Parrot Masala revolutionized home cooking. As families became busier, we made it easier for them to create authentic dishes with our pre-made masalas. Our classic blends, like Garam Masala and Chaat Masala, quickly became staples in Indian kitchens. As demand grew, we expanded our range to offer even more flavorful options, becoming a trusted name in households across the country. With a strong presence in supermarkets and retail stores, Parrot Masala earned the loyalty of millions. Thanks to our unwavering commitment to quality and authenticity, we’ve become a global brand, enriching kitchens worldwide with the true taste of India.

Parrot Masala was established in 1984 with a simple yet powerful mission: to make authentic Indian cooking accessible to every household. At that time, preparing Indian dishes was a time-consuming process, as spices were typically bought in bulk and ground at home. Recognizing this challenge, Parrot Masala introduced expertly crafted, ready-to-use spice blends, ensuring that home cooks could effortlessly achieve the rich and authentic flavors of Indian cuisine. This innovation marked the beginning of a culinary revolution, transforming traditional cooking methods and making flavorful Indian dishes easier to prepare than ever before.